by admin | May 20, 2026 | Huthwaite, Spin selling
Launching a new product in a B2B environment almost always starts with confidence. The investment has been made, the development work is done, and internal stakeholders are aligned. Early customer conversations are positive. Sales teams return from the launch...
by admin | May 20, 2026 | Huthwaite, Spin selling
Conversation transcript Tony Hughes: Neil, could you tell me a little bit more about the size of the research and the sample? Because my understanding is that to repeat that research now would be virtually impossible. Neil Rackham: Yeah, it was huge. In fact,...
